As winter approaches and we spend more time indoors, the humidity is decreasing and our hair can start to dry out. The lack of moisture in our hair can cause it to become brittle and weak, which will result in split ends and damaged strands that break easily and are difficult to repair. Redken has developed a line of products called redken acidic bonding that are a game-changer for damaged strands. This bonding-care range includes a shampoo, two conditioners (one richer and one lighter for fine hair), an intensive pre-shampoo treatment, and a leave-in treatment to strengthen your client’s strands.
If your client’s strands are damaged, the first step in the acidic bonding routine is to use the intensive pre-shampoo treatment. This fortifying pre-shampoo helps to protect the strands from the damage that can be caused by bleaching, styling tools, and water, which has a high pH level of 7. This intensive pre-shampoo treatment is also formulated without sulfates, which can strip away natural oils in the hair.
Once your client is out of the shower and gently towel-dried, they should comb a dime-sized amount of the Redken Acidic Bonding Concentrate Leave In Treatment For Damaged Hair throughout their mane. This conditioning leave-in treatment for damaged hair helps to protect strands against heat damage and makes the hair feel up to 11x smoother**.
After letting the leave-in treatment sit for a minute, your client can rinse it out. They should then follow up with a sulfate-free shampoo from the Redken Acidic Bonding Concentrate range. This gentle sulfate-free shampoo will help to wash away the excess product from the leave-in treatment and leave the hair feeling soft and healthy again.
To complete the hair care routine, your client should use the rich, sulfate-free conditioner from the Redken Acidic Bonding Concentrate Range. This sulfate-free conditioner is specially formulated to provide ultimate repair and intense revitalization for damaged strands. Its formula is infused with amino acids and citric acid, which improve the strength of the bonds in the hair while nourishing the hair to reduce frizz and flyaways.
The new acidic bonding range is available now from Salons Direct. This hair care must-have is loved by hairdressers and influencers alike, including celebrity stylist Laini Reeves who used the acidic bonding shampoo and leave-in treatment on Emily Blunt for the 2021 Met Gala. If your client is in need of some serious damage repair, shop the Redken Acidic Bonding Concentrate collection at Salons Direct now.